Developers are pushing the limits of storytelling, interactivity and design. Why aren't they getting any respect?

Video games have come a very long way since the 1980s, when we were all still blowing into our Super Mario Brothers cartridges and admiring the graphics in Metroid. Over the past three decades, they've gone from a geeky and often-ridiculed kid-centric pastime to a cultural juggernaut with a massive adult consumer base. The average gamer is now 30, and the gender ratio is approaching equilibrium (the male-female ratio is roughly 60-40). Video games are now the most consumed medium ever, with annual sales topping $20 billion.